Is Your Marketing Focused on One of These Issues?

In order to get a response from your target market, you have to:

  1. First, understand their concerns… what keeps them up at night
  2. Make that concern an emotional need
  3. And, give them a simple solution

If you focus on the retiree market place, a recent study by Ken Dychtwald and Age Wave would be a good place to start.  Here’s where retirees place their concerns:

88%     Would like to have enough money for peace of mind

74%     Want investments that provide guaranteed income

73%     Want investments guaranteed to NOT lose value

72%     Are concerned about serious health problems

71%     Need help understanding Social Security and Medicare

64%     Worry about covering LTC costs

60%     Worry about NOT being a burden to the family

58%     Would like help with inheritance and legacy matters

54%     Would like to provide family with income when I die

52%     Are concerned about Health care expenses

34%     Worry about outliving money

21%     Would like an investment with the potential to provide high return, but with higher risk

12%     Would like to accumulate as much wealth as possible

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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