We all know testimonials are VERY effective… but Registered Reps have to be very careful about using them… and RIAs aren’t allowed to use them at all…
OR ARE THEY?
You should have a small group of client Ambassadors that you treat like gold. You should identify your most influential and persuasive clients. Meet with them and ask if they’d like to become a member of your Ambassador’s Club. Of course they will want details…
Ambassador’s Club is an exclusive club of who you feel are your very best clients. Because they are your best clients you’d like to have regular private events and get-togethers with them…
- Wine tastings
- Dinners at nice restaurants
- Party bus to the ball game, concert or play
- Private backyard barbecues
If they are interested, you ask them if they would be willing… as an “Ambassador” to take occasional emails or phone calls from prospective clients who want a reference.
First, it is completely fine to give the name and contact information when someone asks for a reference (which is now a legal testimonial)… AND what do you think these people that you treat like gold are going to say about you?
Second, these are folks that could rotate through any seminar you do to tout your incredible service and trustworthiness at the end of the seminar to boost appointment ratios.
Lastly, some of your Ambassadors will give you referrals all on their own… and, we can never get enough referrals.