Want a terrific AND totally compliant way to use testimonials?

We all know testimonials are VERY effective… but Registered Reps have to be very careful about using them… and RIAs aren’t allowed to use them at all…


You should have a small group of client Ambassadors that you treat like gold.  You should identify your most influential and persuasive clients.  Meet with them and ask if they’d like to become a member of your Ambassador’s Club.  Of course they will want details…

Ambassador’s Club is an exclusive club of who you feel are your very best clients.  Because they are your best clients you’d like to have regular private events and get-togethers with them…

  • Wine tastings
  • Dinners at nice restaurants
  • Party bus to the ball game, concert or play
  • Private backyard barbecues
  • Etc.

If they are interested, you ask them if they would be willing… as an “Ambassador” to take occasional emails or phone calls from prospective clients who want a reference.

First, it is completely fine to give the name and contact information when someone asks for a reference (which is now a legal testimonial)… AND what do you think these people that you treat like gold are going to say about you?

Second, these are folks that could rotate through any seminar you do to tout your incredible service and trustworthiness at the end of the seminar to boost appointment ratios.

Lastly, some of your Ambassadors will give you referrals all on their own… and, we can never get enough referrals.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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