How to Bring on Clients Using Focus Groups

For years, financial professionals had no problem finding new people to see. It has become increasingly difficult to get a steady, reliable stream of new clients to walk in your door. So, what do you do to get:

More people to see on a regular and predictable basis…without spending yourself into the poorhouse.

Two for the Price of One!
Why not try finding out what people really want and then giving it to them?

Do you really know what your target market wants? If you know the following three things about your target market…you are sitting on a gold mine:

  1. What keeps them up at night? What are they staring at the ceiling worrying about at 3 in the morning?
  2. What frustrates them? What drives them stark, raving mad?
  3. What is the deepest desire? What do they spend every available minute dreaming about?

If you know these three things you are on the road to riches… and the BEST part?  You can make a ton of money at the same time as you discover these 3 things using Focus Groups. 

Here’s my 27-page Focus Group Marketing Guide —complete with invitations, scripts and discussion guides.  All courtesy of 5Q Group.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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