How do you effectively let people know that you are an expert? How do you let them know how you can help them?
People will just assume you are like all the other advisors out there unless you can demonstrate what makes you different… why meeting with you will put them (the client) in a better position.
One way to demonstrate your unique expertise and difference is to write an eBook. eBooks are a great way to both generate and convert leads. You can use eBooks to educate clients and encourage them to give the eBooks to friends and relatives thus boosting referral opportunities. And eBooks can give you credibility which can be leveraged by distributing them to local newspapers, TV, radio and podcast outlets. If it is interesting, you may just get some great advertising for free!
Writing an eBook is not as daunting as you might think. It doesn’t have to be long to be effective… in fact, shorter is probably better. Also, there are many resources that can make writing your eBook a snap. Here’s a link to a great resource to get you started!
https://blog.hubspot.com/marketing/how-to-create-an-ebook-free-templates
