Tag Archives: Marketing Organizations

If you have this ONE thing… there has never been a better time to get your message out there

There has NEVER been a better time to advertise than right now… IF you have a Unique Selling Proposition that works.  There are so many places you can post your USP for free!  Local chat rooms… neighborhood blogs… church bulletins… … Continue reading

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How to Write an Effective Postscript

Studies show that people read the salutation first… and then skip to the bottom and read the p.s.  So it is essential that you write a powerful post script.  Your p.s. should refer to your most bewitching benefit, and your … Continue reading

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Does Marketing Have You at Your Wits End? Grandma’s Favorite Tool Will Get You in Front of People

Is this a cure-all?  It requires work… both mental and physical… and many advisors are allergic to both.  But… if you are willing to put in the effort, this tool works!  How well?  Here are the numbers you should work … Continue reading

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What 2 Magazines Have the Largest Circulation in the U.S.?

AARP The Magazine and AARP Bulletin have over 22 million subscriptions.  Number 3?  Costco Connection at 13 million… and number 4 is Better Homes and Gardens at 7 million.  What do 3 out of those 4 have in common? Their … Continue reading

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They downsize… you upsize

One of the best ways to grow your business is to put yourself between a client and the transfer of money.  Here’s a great example of how to do that. Many empty nest baby-boomers are considering downsizing to a more … Continue reading

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People Remember People Who Make Them Smile

If on a date… the only thing you talk about is sex… what does the girl or guy know about you?  If the only thing you talk about with a client or prospect is money… what do they know about … Continue reading

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It’s Working… even when it’s not working

This is from one of my favorite marketing authors, Jay Levinson and his book Guerilla Marketing.  He quotes Thomas Smith, one of the first people that looked at advertising as a science in 1885. “Think of this when you consider … Continue reading

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You Giveth… and You Receiveth

Ask every single one of your clients what charities they support… especially what Local charities they support.  Are there any charities that seem to pop up often?  There most likely is.  Get to know those particular charities, because they attract … Continue reading

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Life Happens… How to capitalize on it!

What do you do when events have made it more difficult to get in front of new people?  Regardless of what is happening in the economy, society, or the market… there is always a reliable way to create new income… … Continue reading

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Want Your Clients to Introduce You to Their Friends? Here’s How…

Here’s how you can both look like a hero and get to know your client’s best friends. People are trapped in their houses now and miss seeing their friends regularly.  Why not host a virtual birthday lunch for your best … Continue reading

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