Tag Archives: Marketing Organizations

If You Are Good at This… Prospects Are 4 Times More Likely to Buy

Before I tell you what “this” is, let me say that we all know we should be good at it… but very, very few of us are.  Why?   Because we have been given horrible advice on how to do it … Continue reading

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This Headline (and technique) Gets Quality People in Your Office

How many of your prospects would like to know how to pay less than 1% tax on their investment income?  So, instead of paying 12%, 22%, 24%, 32%, 35% or 37% on their returns and interest… paying just 1%.  Do … Continue reading

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Do This to Finally Get Retirees to Read Your Marketing

Most retirees fall into the category of Boomer.  A lot of research has been done on how to catch a Boomer’s attention.  It ends up, it’s music.  Not actual music, but lyrics that bring them right back to their youth.  … Continue reading

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3 Ways to Create a Positive Sales Experience… that work for Marketing as Well

New sales research from this year gives us a window into what clients want from us. 69% – Want us to listen to their needs 61% – Tell us NOT to be pushy 61% – Want us to provide relevant … Continue reading

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What Grade Would You Give Your LinkedIn Page?

Your website, Facebook page and LinkedIn are the modern equivalent of your brick-and-mortar store front.  What do your clients and prospective clients see when they research you online? And how are you using social media to grow your reputation and … Continue reading

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Are You Marketing to LOHAS?

LOHAS is the acronym that stands for Lifestyle of Health and Sustainability.  It is represented by 26 million Boomers in the U.S.  These people are concerned about personal health and the well-being of both themselves and the environment. These people … Continue reading

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I Ain’t Got No Time for That

Research and surveys show some interesting statistics when it comes to how salespeople spend their time during the workday: 33% Talking to clients 21% Writing emails 17% Entering data 17% Prospecting and marketing 12% Conducting internal meetings This is for … Continue reading

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Creating a “Good” Epidemic

Most disease outbreaks never make it to epidemic proportions.  So what actually causes a disease to reach epidemic proportions?  If you understand this, you understand how epidemic marketing works. An epidemic starts with one person. If the conditions are just … Continue reading

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Be the Whistle Blower!

You need to show them all the tricks that bankers, brokers, accountants and attorneys play on them. It’s like this: If a magician shows you how he cuts a lady in half, can he ever trick you with that again? … Continue reading

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How to Reach the 87% of Retirees that Don’t Respond to Marketing

Beating a Dead Horse It is has been stated in many studies about the retirement market that, depending on the study you look at, only 13% of retirees will ever attend a seminar.* This fact has been staring us in … Continue reading

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