This is the one thing that will make your website work (as well as your brochures)!

The advisors I coach often send me their marketing material and websites.  They all look professional. You know… professional headshot photo… a bio that touts their commitment to honesty and integrity… their education, certifications and credentials.

That’s all terrific except…
a) It looks like every other advisors
b) It says the same thing as every other advisor says
c) It’s all about the advisor… AND NOT THE CLIENT!  You have to make it about the client!

If you would like some pointers on how to create an effective bio, here’s a simple and easy to follow guide I give my advisors.  I hope it gets you started on creating your own exciting and effective bio

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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