Are You Barking Up The Right Tree?

People love their dogs.  I mean they really, really, really love their dogs.  If you are a dog lover as well… and you want to get in front of ton of new people, consider leveraging that love.

Put together a dog fair.  Get the following to participate… it won’t be hard:

  • Veterinarian
  • Dog groomer
  • Doggy daycare
  • Pet store
  • Pet rescue organizations

See what free services they would offer to get in front of possible new customers.

Do a doggy pageant and invite local celebrities like the mayor, local restauranteurs, business icons (and other Centers of Influence… hmmm, why would this be a good idea?)  to act as judges.   But, of course you will be the “host” and do a 2-minute commercial before the pageant.

Have refreshments.   Doggy treats.  How about doggy trinkets with your firms contact info on it?  Have banners and literature about your firm available at all key locations.


Do you see how far you could take this?  And most importantly… you will meet people with which you share a passion – dogs.  Do you really think you wouldn’t find a new client or two?  And what about the Centers of Influence that you now know?  All while having a wonderful day!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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