How Do Prospective Clients Check You Out?

How does a prospective client decide if you are trustworthy or not?  There are a lot of ways they will do this, but the first thing they are going to do is Google you.  What will they find?

The first thing you want them to find is your website… and if your website is good, they will never have to leave it to look at other things.  If they leave, they are in the “wilderness” and you don’t know what they are going to find on the internet… good or bad.

What does a good website look like?  There is no one definition, but it should contain certain things to make it effective.  You can find what I consider the best website checklist available, at the link below.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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