Free… Good. Advertising… Good. In the news… Good. Put them all together fantabulous! I have had a single press release put over 100 high quality people in my seminars. I have had press releases that had people actually stopping by my office (in person) desperate to schedule a time to meet with me. And I have had press releases that made reporters from the BIG national magazines seek me out as an expert in their stories… and that of course created even more free advertising!
So, how do you create a press release that works? Here are the 4 things you need to create a press release that gets business coming in:
- Title—First, make sure the title tells the reader what’s in it for them to read it. Second, make sure you have a keyword in the title so people searching for that thing on the internet will find your release.
- Summary—Succinctly summarize in one or two sentences what your release is about. This summary will generally be right below the title.
- Pictures and Video—We live in the world of YouTube and Snapchat… if you include video or images, your press release is more likely to be noticed.
- Call to Action—There is no sense in sending out a press release if you don’t have something you want the reader to do. Is it to download your free report? Look at a case study you did? Watch a 3-minute video of your seminar (which is what I did to get 100 additional people to a seminar at no cost). Whatever it is… tell the reader what you want them to do.
And if you want the “Big Guys” to pay attention to your Press Release… Here’s a major television network telling you how to do it: http://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/