We’ve all done it… we go to YouTube to figure out how to do something. It’s truly hard to beat a YouTube video when it comes to learning something really fast. So what do YOU know… that your best client WANTS to know?
Spending time on this question could make you a ton of money. Figure out the thing that your best prospect is dying to figure out… then, do a YouTube video on how to do it… Presto! Instant phone call or email to talk with you!
Some examples to get your creative juices going…
- Information or tips for a large local company’s benefit program… e.g. “How to squeeze an extra $150 a month from XYZ Enterprise’s pension!”
- A great one is talk to organizations of networked professionals. People like teachers and nurses… e.g. “How Fairview Hospital nurses make their 401(k) match work twice as hard.”
- Talk about a hot button… e.g. “Look at these 3 blanks on your tax return to reduce the tax on your Social Security by $2,700.”
Again, spend time figuring out what your dream clients want… figuring that out is where you should spend all your time! The video will come easy once you know what they are looking for.