This Sales Letter Netted 4 Big Clients

In today’s “Don’t have time to read no sales letter” environment… it is still possible to grab someone’s attention and get them to call you.
Here’s an idea from an advisor I know who closed 4 big cases using it.  He had a list of 800 people that fit his target market.  He then wrote a sales letter as if his 7-year-old daughter wrote it.  He wrote it as she spoke… with all of the wonderful things that make us smile when a child speaks.
Now here’s the kicker… he then went to the internet and searched “child’s handwriting font” and found dozens of different fonts that look like a child writing.  He downloaded the font and wrote the sales letter using that font.
The letter started with…
Ever since my daddy started helping people with their money, I’ve got to meet a lot of nice people.  My daddy said that we are growing our family by helping people keep their piggy banks safe.  I’m writing you to see if you would like to be one of our family.
Dorky? Yep. With that said… how many sales letters have you sent lately that brought in 4 big clients?

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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