7 Easy Ways to Get Quoted in Your Local (or even National) Media!

It’s always great to be able to put “As seen in…” on your website, marketing, etc.  So how do you get quoted?   There are many ways to do this effectively, but my favorite is to be the contrarian.  Simply write a letter to the editor of a magazine, website, newspaper, etc.

Here’s how:

  1. Disagree with a survey the magazine or newspaper published. Explain why.
  2. Disagree with a common belief that they reported in a story.
  3. Come to the aid of an underdog. If they have reported negatively, give the other side of the coin.
  4. Talk about common misconceptions covered in an article.
  5. Make a surprising prediction.
  6. Point out problems with something that they were saying was beneficial.
  7. Point out the seedy underbelly of something that is popular right now

It never hurts to compliment them first… before being the contrarian.  Write letters regularly and you’ll be surprised at how quickly you will be able to collect “credibility badges.”

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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