Timing is everything. How’s your timing? There are events in the news that cause large amounts of money to move quickly. Do you have a plan to capitalize on them?
Are you ready with an email or postcard to zip out to all your clients and prospects when any of the following occur…
- When the market tumbles?
- When the fed announces a big interest rate change?
- When big tax changes are in the news?
I have a couple of advisors that sent out an email to a hundred or so people on their warm list when the markets fell 300+ points a few months ago. It was a simple email… “Still looking for safer places for your money? Give me a call. I’d be happy to share a few ideas.”
One advisor brought on 2 new clients from their 100+ emails… cost? Zero. Profit? Over $10,000. The other advisor brought on just one client. Cost? Zero. Profit? $17,150.
Dudes and Dudettes… don’t stand there with your hands in your pockets when things are hitting the news… think about how you can leverage it!