Package Your Offer the Right Way…literally

It is more and more difficult to get people’s attention… and if you don’t get their attention, you aren’t going to be able to show them how much what you offer, can help them.

So, why not package your offer differently…literally.  This idea is fantastic for booths at investment, community or senior expos.  Find an unusual little container…it’s easy to do.  Just Google “unique small containers” and many suppliers will come up.  These containers usually run about 30 cents each, so not a huge investment.

Here’s a couple of ideas on how to use this (warning: these are corny BUT they will get your message read!

  • Buy heart shaped containers (30 cents) and put candy hearts in them with a note on top asking, “Want your clients to love you? Take just one minute and read the 3 things they’ll get when you offer them [your product or technique].
  • Buy empty lipstick tubes (15 cents) and roll up both a dollar bill and a message and put it into the lipstick tubes… then glue stick it to a flyer with your Unique Selling Proposition. The message should read, “Lipstick on a pig CAN be a good thing!  Take just a minute to look at [Your unique product of offer] and you’ll soon smell the bacon because your clients will love it!”
  • Or if you are willing to spend a bit more, Google “cheap Aladdin’s lamps” and you can find them for $3. Then put your folded up offer and a “golden” Sacagawea $1 dollar coin in the lamp.  Have a banner “Make Your Wishes Come True By Rubbing the Lantern!”  People will be lining up at your booth to get theirs.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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