Sing for Your Sale

Have you ever had a prospect ghost you after saying they wanted to move forward?  After a few polite, professional voicemails are you starting to get the feeling they are avoiding you?

You’ve got to do something to get their attention… and maybe even chuckle a bit.  I had an advisor leave this message on his 4th attempt to get the prospective client to call him back…

“Bob and Mary, I know you are busy… or maybe even putting off speaking with me for a bit.  So, it’s time for drastic measures… all future calls will be me singing my messages.  Save yourselves! Don’t put yourself through the agony of listening to my singing voice!  Give me a holler back, even if it is to tell me you’ve changed your minds… cuz’ that’s OK too! It’s your money, I just don’t want you to fall through the cracks.”

He says this works quite often… and YES!  He does follow through with a couple of “singing” voicemails after that… and he says that works even better!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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