Pictures Paint a Thousand Words

Concepts can be hard to explain.  Points of view can be hard to explain.  Getting people to change can be hard to do.  If you are looking for a laser that will cut through “hard to do”, look to simple pictures that make sense to everyone… and can be difficult to argue with…

Enter Behaviorgap.com.  Carl Richards is a genius when it comes down to explaining complicated concepts in simple drawings.   Here’s an example:

Carl’s book The Behavior Gap is a great read to get your creative juices flowing!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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