Concepts can be hard to explain. Points of view can be hard to explain. Getting people to change can be hard to do. If you are looking for a laser that will cut through “hard to do”, look to simple pictures that make sense to everyone… and can be difficult to argue with…
Enter Behaviorgap.com. Carl Richards is a genius when it comes down to explaining complicated concepts in simple drawings. Here’s an example:
Carl’s book The Behavior Gap is a great read to get your creative juices flowing!
