Use email the right way… and you’ll see your business grow leaps and bounds. Use it the wrong way and you’ll drive people away.
Advisers regularly run into the problem of getting ghosted by somebody in the middle of their sales process.
How do you get somebody to call you back? The best way to get people to re-engage with you is to do these 3 things:
- Make them smile
- Provide value… BEFORE you ask for anything
- Make them feel a bit bad for ghosting you
Here’s an example email that would do those things…