According to Barron’s, what percentage of women leave their advisor when their husband dies? Over 70%. That is important for two reasons… you don’t want your clients to leave you at their husband’s death… and it opens up a huge marketing opportunity for you if done right.
Women own about 1/3 of all financial assets in North America… that is $72 TRILLION dollars according to RBC Wealth Management.
What’s your plan to make yourself a trusted advisor for women?
The best way to figure that out is to create a client advisory board. In today’s climate, it can even be done online via ZOOM online.
Find out what your best women clients want. What events would they attend? What activities would they consider doing? How do they determine whether they trust a professional… a marketing piece… or information? What exactly makes them tick?
Figure these things out and you’ve unlocked a wonderful marketplace you think that you are currently servicing… but, according to the numbers… may have been missing by a large margin.
