You Win… When They Win

How do you get prospects’ attention?  The media’s attention?  Think about running a contest.  People love to show people how good they are at things.  A contest generates excitement and can easily get picked up by the media and get you some free press.

There are plenty of sites and software that can help you create this type of contest if you just Google “contest software”.

Here are some different contest ideas:

Photo Contests:  These are easy for both you and the public.  Take a look at Harpoon Brewery’s Instagram account as an example of how easy it can be.  How do you steer it toward wealth management or financial advice?  Here’s some ideas… ask them to send in pics of their best dollar origami… or their best pics of the Monopoly Game “rich guy”… or best pics of vacations their money bought… there are all sorts of ways to leverage this idea.

Just a plain, old lottery contest:  Want to get contact information on a bunch of people in your target demographic?  Run a contest giving away five separate $100 gift cards.  I know an advisor that does this constantly, and always gets hundreds of entries and a couple of pieces of business every time he does it.

Submit your Vote or Complete the Quiz contest:  People love to share their opinions and show how smart they are.  These types of contests capitalize on that need. 

Picture Caption Contest:  Tap into people’s creativity and humor by asking them to create a caption for a picture that you post.  This can really create some traction with people sharing the contest and the funniest captions.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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