How Healthy is Your Marketing?

Tie into the #1 concern of Affluent Boomers—their health.  Create marketing around the bundling of their physical and financial health.  For example, you could put together a health care kit that you give people when they allow you to check on the health of their finances.

A finger oxygen monitor, which many people have become familiar with during the Covid pandemic, only costs $11.99 at Walmart.  A digital blood pressure monitor costs as low as $16.65 at Walmart.  So, for around $30 you have created a great little health perk for anyone that wants you to give their finances a 2nd opinion!

People love getting “things”.  Anyone that has had a booth at a Senior Expo, can attest to that. 

Why not leverage their love for things with their #1 concern, to create a novel marketing tool.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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