What thank-you trinkets do you give your clients when they come onboard? One that you absolutely should be giving is a cloth, designer shopping bag to bring their new materials home. And what should be printed predominantly on the outside of the bag?
- Your unique Elevator Speech
- Your contact phone number
- Your easy to remember website name
- And your contact offer (see #6 in the previous article)
Cloth bags strike a chord with people. They like free things, especially things they can use every day. They are going to use this bag every time they go to the grocery store… for years! If you take the time to craft an effective message on the outside of the bag, as outlined in the bullets above, you have created dozens of walking billboards!