Free Advertising? Heck Yeah!

What thank-you trinkets do you give your clients when they come onboard?  One that you absolutely should be giving is a cloth, designer shopping bag to bring their new materials home.  And what should be printed predominantly on the outside of the bag?

  • Your unique Elevator Speech
  • Your contact phone number
  • Your easy to remember website name
  • And your contact offer (see #6 in the previous article)

Cloth bags strike a chord with people.  They like free things, especially things they can use every day.  They are going to use this bag every time they go to the grocery store… for years!  If you take the time to craft an effective message on the outside of the bag, as outlined in the bullets above, you have created dozens of walking billboards!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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