Little is Better than Big!

Bigger isn’t always better.  When it comes to ads in the paper, you are much better off with a small ad… repeated over and over and over.  The cost is the same, but your results will be much better.

Here’s what your smaller ad should look like…

  • Your Headline should take up at least ½ of the ad
  • Your Headline should be your Unique Selling Proposition… don’t have one?  See above for the free Elevator Speech Manual
  • The rest of the ad is your contact information and website

Then, run the ad continually for at least a month.  If you have a killer USP… you are going to get results.

Also, think about using the same ad in church bulletins… garden club newsletters… non-profit newsletters… and any other organizational newsletters you can think of in town.  Their ad rates are usually dirt cheap… and they get read cover-to-cover.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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