Bigger isn’t always better. When it comes to ads in the paper, you are much better off with a small ad… repeated over and over and over. The cost is the same, but your results will be much better.
Here’s what your smaller ad should look like…
- Your Headline should take up at least ½ of the ad
- Your Headline should be your Unique Selling Proposition… don’t have one? See above for the free Elevator Speech Manual
- The rest of the ad is your contact information and website
Then, run the ad continually for at least a month. If you have a killer USP… you are going to get results.
Also, think about using the same ad in church bulletins… garden club newsletters… non-profit newsletters… and any other organizational newsletters you can think of in town. Their ad rates are usually dirt cheap… and they get read cover-to-cover.