Do This and Watch Response Rate Go up by 400%

This technique is absolutely proven to work.  A firm using this technique got a 12% response rate… but that’s NOT the good news… 4.4% actually became appointments in the office!  How’s that for a direct mail response?

What did they do?  They called BEFORE the prospects got the direct mail.  Now, before you whine about how hard that is… there are services that charge about $50 an hour to make all those calls for you.  Does that add to the expense? Sure… but how much would you pay to send out 100 pieces in the mail and get 4 appointments from it?

Calling before the mail arrives, reduces the chances that it gets thrown in the garbage before it’s even opened.  If you have something people want… ya gotta at least get them to open the envelope… and this does just that!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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