Quiz… Which Way is a Better Way to Spend $1,000 on Marketing?

If someone gave you $1,000 and gave you the choice of…

  1. Sending out one postcard to 2,000 people that fit your demographic
  2. Sending out a series of 10 cards to 200 people that fit your demographic

Which would be more effective?  Option one, where you touch 2,000 people?  Or, option two, where you touch 200 people 10 times each?

Nothing beats frequency!  Very few people buy on the first touch.  The average number of touches to make a sale is 7 or 8.

So, given the choice of multiple mailings to fewer people… or one mailing to a lot of people… you will always get a much higher return on your marketing dollar using the multiple mailing method.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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