Try this simple thing (next time) at your Trade Show or Expo booth

If you have something people want… and I hope you do… then you must get it into their hands or they’ll never know it!

You spent a lot of money to buy this booth… and you can’t get people to talk to you!  The solution to that problem may be staring you in the face.  Don’t talk to them.

Instead, leave your booth unattended.  People will go into an unattended booth because they don’t feel pressured.

Now, of course, you need to make sure that your offer is appealing and sexy, or this won’t work.  But, if your offer isn’t appealing and sexy, NOTHING is going to work.  So what should your booth look like?

  • Don’t have a table blocking the way into your booth opening. This will encourage people to walk in to your area.
  • Your banner should NOT be a big logo of your company… instead, it should be your Elevator Speech… trumpeting the thing you do that nobody else does.
  • Dedicate a big portion the booth with a bribe for people to sign up for your newsletter (getting them to sign up for a newsletter gives you a dozen reasons to contact them after the show)
  • Have information there that none of your competitors offers… or better yet, even knows about (Our 5Q advisors have been very successful doing this)

Now, go walk around… grab some freebies for yourself…and do some reconnaissance on your competitors.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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