What do you do when they say, “Put it in the mail”?

How many times have you put things in the mail to a prospect… and had it turn into business?  Most times?  Or not so often.  When the prospect wants it in the mail instead of meeting with us… we know we will probably never meet with them.

The only way to improve your odds is to actually connect with them.  Isn’t that the reason we wanted to meet them in person in the first place?  To connect with them?

If you think the people are worth a little investment, one idea, that has worked, is to mail them the information with a toy trash can enclosed (see link below).  Handwrite a little note on the package. Say something like…

“I know that this material will most likely end up in the trash, so I thought I’d enclose a trash can as well.  I do have 3 other ideas that requires more than just a brochure to explain. That will both… lower your taxes… and increase your income… with one little change.  It will take just 20-minutes to go over it with you.  What do you say?  When would be a good time to talk?”

Toy trash can suggestion: https://www.amazon.com/Original-Color-Curbside-Trashcan-Toddlers/dp/B0742BRDMC

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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One Response to What do you do when they say, “Put it in the mail”?

  1. Steve Rainey says:

    Excellent !

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