If you are looking at leveraging the newest and best ways to reach clients, here’s a great way to do it that doesn’t cost you an arm and leg. Consider sponsoring a marketing, design or public relations class at a local university.
Students will come up with lots of fresh ideas that you did not even know existed. They’ll even build you tools you can use, that would cost thousands, if you hired a professional company to do them. This is so effective, even huge companies like Steel Case and Fossil Watches do this regularly.
It is effective for 3 reasons:
- It’s inexpensive. Universities are looking for real life experiences for their students.
- You own the ideas!
- You get to scout for local talent that you can use when they graduate
Let these budding professionals impress you with their creativity, knowledge and ideas that will make you shine over all of your competitors.