8 Ways to Get More People to Respond to Marketing

You should keep these 8 things in mind with all your marketing:

  1. Make it easy for people to respond. Allow your prospects to respond by phone, text, email, mail… or even walk in for your offer (whitepaper, free report, etc.)
  2. Make it an offer they can’t refuse. You NEED to have a Unique Selling Proposition.  If you don’t have one… don’t spend a dime on any more marketing until you get one.  If you want some help you can get my free step-by-step manual on how to create one that will make you stand out… courtesy of 5Q Group.
  3. A picture paints a thousand words. Make sure your graphics do the same.
  4. Use clear, concise and snappy copy. Make sure a person with a 7th grade education would get the point you are making.
  5. Action! Get them doing something.  You can do this with stickers, tear-aways, peel-offs, or even quizzes or riddles.  Get them involved in your ad.
  6. Are you easy to find? Make sure your contact information is both complete AND easy to find on all the pieces in your advertising.
  7. Give them a guarantee. Yes, I know in our business we can’t guarantee returns or product performance… but get creative and come up with a guarantee that is enforceable for meeting with you or coming to a seminar.
  8. Give them a dead line. Yes, they are skeptical of deadlines… so make yours real and don’t waffle… and people won’t take the risk of missing your deadline again

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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