In order to get people to see your message… you have to be doing things… AND putting your message places your competition doesn’t.
How many of your competitors are advertising on bill boards? Think about it… thousands of drivers are forced to see your message every day! Not one and done… but every day! And they are a captured audience. They are trapped in their car and they can’t turn the channel… delete… ignore… or throw it away.
Outdoor advertising isn’t cheap… but what advertising is? If you decide to go big by putting your message on a billboard, here are 4 things to keep in mind:
- Make it memorable – It is worth investing in some help to come up with a great message and graphics. And remember, you’ll own the ad… so you’ll be able to use it in all sorts of other ways and places as well.
- Put it where people will see it – High traffic places cost more, but it makes no sense to save money and then no one sees your message.
- Make it different – Take a look at all the other billboards around… and make sure yours stands out by being different.
- KISS – The old adage of Keep It Simple Stupid holds here. Remember, they are only going to get a few seconds to read your sign. Make the image work for you. Your verbiage should be big, short and to the point!