Do you want people to actually keep your mailers, letters and postcards… instead of throwing them away? And maybe even share it with their friend, neighbor or relative? Because… the longer they keep it around… the more likely they are to act on it.
Here’s a way to do it for free.
Instead of putting a normal stamp on your mail… opt for the USPO’s new “scratch and sniff” stamp. It costs just a bit more, but makes it more memorable once they realize you sent them scratch and sniff. When you scratch the stamps it smells just as the picture shows… various popsicles… from mango and orange to root beer and cola.
You can tie it together to your offer with things like…
- Better than an ice cream headache
- Things aren’t always as they seem
- Sometimes you need to pay attention to the extra value inside
These are just a few ideas… or come up with one of your own! To find the stamps simply Google the phrase “scratch and sniff first class stamps”.