Business cards are a waste of money… UNLESS you make them sticky (more about that in a second).
Think about it… what percentage of business cards do you hold onto. Okay, now divide that number by 10… and that’s the percentage of people that will hold onto your business card.
So, how DO you get people to hold onto your cards? Make them sticky, by making them different. You can do this a number of ways:
- Put information on them they will want to keep (if that means you need to make your card bigger… EVEN BETTER! It means it will stand out from the rest.)
- Make it something they can use