Make it really “Sticky”

Business cards are a waste of money… UNLESS you make them sticky (more about that in a second).

Think about it… what percentage of business cards do you hold onto.  Okay, now divide that number by 10… and that’s the percentage of people that will hold onto your business card.

So, how DO you get people to hold onto your cards?  Make them sticky, by making them different.  You can do this a number of ways:

  • Put information on them they will want to keep (if that means you need to make your card bigger… EVEN BETTER! It means it will stand out from the rest.)
  • Make it something they can use
    • A multi-function survival tool
    • Coasters for tables
    • A puzzle
    • A mini flashlight
    • A ready made herb garden
    • Or a surprise they will want to keep sharing (check out the two links below for some fabulous ideas!)

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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