Eggselent Idea!

Do you have a great idea you’d like to share with a big prospect… but they won’t give you the time of day?  Here’s how to fix that.

  • Big hitters are interested in good ideas… that’s how they became big hitters. 
  • On the other hand, they also are very protective of their time. 

So, you need to leverage both those thoughts.  First you need to create a 2-minute Unique Selling Proposition that clearly states the benefits of your great idea.  You need to be able to communicate it in no longer than 2 minutes.

Then, mail your prospect an egg timer set to 2-minutes with a hand-written note saying you’d like to share an idea that would take just 2-minutes of their time.  Call them on the day the mail is likely to be delivered and ask them to start the egg timer for you to deliver your great idea. 

If it truly is a great idea… they WILL give you WAY more than 2-minutes… and likely a face-to-face meeting.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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