Want a truly effective… and inexpensive way to market? Look no further than your local paper. Subscribe to all your local papers, big and small. Then, start reading them with the purpose of identifying people with whom you’d like to work. Here are some examples…
- People that have just had a new baby
- People that have just been promoted
- People that have just won an award
- People that have opened a new business
- People that have done something remarkable
Now, cut out that article and laminate it. Mail it to them with a handwritten note congratulating them on their achievement. DO NOT bring up business in this note! Simply sign it and enclose a business card.
Then, about two weeks later (before they forget you) follow up with another note giving them additional information on what you do and how that could benefit them. Add them to your drip list and wait for the relationship to grow! This is only successful about 10% of the time… but you do the math. The return on investment is still incredible!
