Extra! Extra! Read All About It!

Want a truly effective… and inexpensive way to market?  Look no further than your local paper.  Subscribe to all your local papers, big and small.  Then, start reading them with the purpose of identifying people with whom you’d like to work.  Here are some examples…

  • People that have just had a new baby
  • People that have just been promoted
  • People that have just won an award
  • People that have opened a new business
  • People that have done something remarkable

Now, cut out that article and laminate it.  Mail it to them with a handwritten note congratulating them on their achievement.  DO NOT bring up business in this note!  Simply sign it and enclose a business card.

Then, about two weeks later (before they forget you) follow up with another note giving them additional information on what you do and how that could benefit them.  Add them to your drip list and wait for the relationship to grow!  This is only successful about 10% of the time… but you do the math.  The return on investment is still incredible!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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