A Dozen Successful Marketing Musts

  1. You must commit to a marketing plan.  If you go half-hearted… your results will be half-hearted.
  2. You must understand that marketing is NOT A COST!  It is an investment.
  3. You must be consistent with your marketing.  Stopping and starting your marketing sabotages your momentum and sales pipeline.
  4. Be patient… but be vigilant.  Sometimes it takes some time for marketing to pay off… but if it is not paying off… you have to change course and come at your marketing from another angle.
  5. Don’t hang your hat on just one marketing plan or technique.  Create a multi-faceted marketing plan… that way when one lags or fails… another will pick up the slack.  You should have one primary marketing source that could require a significant investment… but there are many additional things you can do to market, at very little or no cost.
  6. Remember that your profits come after the marketing… not before.  If you want profits to go up… your marketing has to go up.
  7. Make sure that all of your marketing makes it convenient for potential clients to get into your pipeline.  Remove all roadblocks, difficulties and speed bumps.  
  8. You MUST get their attention.  The average American is hit with over 1,000 marketing messages a day.  What are you going to do to surprise and amaze them?  What do you do that is different from everyone around them?
  9. You must track your marketing.  You need to track what you spend… and how it works.  Numbers are EVERYTHING when it comes to marketing.  It minimizes mistakes… and maximizes the things that work.
  10. Use marketing that gets clients involved.  You can use questions… quizzes… calculators… and any number of other things to create this involvement.
  11. You need to create a consortium of other businesses that have a symbiotic relationship.  You can grow your businesses together.  Where does your target market shop?  What services do they buy?  How can you work with those businesses to create a better and more valuable relationship with those shared customers?
  12. You must stay up on all the available marketing technology available to you today… or find somebody to do that for you.  You cannot afford to fall behind… the world is moving faster every day.

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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