Do you care about your community? I know you do, and many advisors do A LOT of volunteer work. If you are, don’t hide it! Make sure your client base, prospects and the community know what you are doing to help them and more importantly, why you are doing it.
You don’t have to brag… instead couch it as:
- How much you love your community
- As a call to action for the rest of the community to take action
- As a way to let others know about the help that is needed
Remember, when it comes to sales… People don’t care how much you know… until they know how much you care.