Life Happens… How to capitalize on it!

What do you do when events have made it more difficult to get in front of new people? 

Regardless of what is happening in the economy, society, or the market… there is always a reliable way to create new income… our clients’ lives.  They have trigger events occurring that create opportunities for you to provide assistance and get paid for it. 

These are some of the things that an AARP survey says Boomers have encountered, by percentage:

  • 51%     Made a major career change
  • 40%     Gotten a divorce
  • 35%     Became a grandparent
  • 31%     Became an empty nester
  • 29%     Survived a major illness

What value can you provide that leverages any of these issues?  A white paper? A webinar or YouTube video? An article in your newsletter?  Or, even a postcard or phone call.

These are things that a big chunk of your clientele has experienced… which ALL provide a big emotional punch.  And, we all know it is emotions that get people to act… and to buy.  Figure out which of these you want to focus on and get busy becoming the irreplaceable resource for your clients… and their referrals!

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.
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