Most retirees fall into the category of Boomer. A lot of research has been done on how to catch a Boomer’s attention. It ends up, it’s music. Not actual music, but lyrics that bring them right back to their youth. You need to work the “catch phrase” from the song into your headline (a few examples below). It reminds them of the excitement of meeting their partner… the great times they had with their best friends… or a life changing event.
Think about a song from your formative years… I bet you know EXACTLY where you were when you first heard it.
Here are some ideas:
- I want to hold your hand… as you set up a retirement plan that gives you peace of mind
- This one income technique has my clients “Dancing in the Streets”.
- Do low interest rates on your savings have you singing… “I can’t get no satisfaction?”
- This great retirement income plan will be giving you “Good Vibrations”!
You get the idea! Now rip off one of these or come up with your own to finally get the retirees in your area paying attention to your marketing!