This Target Market Makes up 1/3 of Retirees… and They are Going Virtually Unnoticed

  • Single, never married Boomers make up a surprising 13% of all Boomers
  • Divorced and separated makes up 16%
  • Widowed Boomers make up another 3%

Add those together and you get 32%.  What are you doing with your marketing and sales that is directed straight at them? Something that addresses their very unique wants and needs.  If you could be your territory expert on those wants and needs… you basically lock in a third of your marketplace.  Oh, and by the way, these people will be your best referrers.  They stick together!

Source: The Boomer Consumer

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