Create an Avalanche of Business

Successful marketing can be looked at as creating an avalanche.  How do you do that?  You go to the top of the mountain… find the biggest boulder you can find… then grunt and groan… push and sweat…  and move that boulder inch by inch to the edge.  Then push that boulder over the edge and watch as it starts slowly… and then gains both momentum and volume… until eventually the whole side of the mountain begins to move and it’s unstoppable.

What this means is that if you want to create an avalanche with your marketing, you need to understand that the setup or the process of getting that big boulder to the edge is difficult.  Setting up marketing that runs by itself and gets more successful as time goes on… requires a lot of effort and time upfront, but once it’s running, you simply sit back and rake in the new clients and money.

So what are some ways to create avalanches?

  • Create a relationship with the head of HR in a local large company
  • Create a relationship with the editor of your local newspaper or producer of your local radio or tv station.
  • Become friends with a popular local blogger
  • Creating a relationship or a network group with
    • Accountants, P&C agents, Medicare insurance agents, and attorneys
  • Get 3 or 4 of your city’s movers and shakers as clients… wonder how? Read How to Get a Meeting with Anyone by Stu Heinecke

These are top-down strategies vs. the bottom-up strategies most advisors use.  Yes, you are swinging for the fences with these people, so you are going to strike out a lot. But, when you finally connect your marketing, it’s going to become an avalanche that continues to grow with very little effort on your part.

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