Nothing happens until you are conversing with your target prospect. If they are ignoring your marketing, emails, flyers, seminars, webinars… essentially giving you the palm… how do you bust through? The best way to lower someone’s defenses is to get them to smile.
One of the best ways I’ve found to get people who ignore all contact to smile is what I call the “Interesting Questions” postcards. It is a series of postcards I send to my prospects that will give people a smile and, most likely a factoid or thought they will want to share with a friend or family member.
These postcards are NOT financial in nature, but instead fun things that get them to smile. I’ve found that after receiving several of these, when I call or leave a message that identifies myself as the one sending the postcards… they will take the call and are nice about listening to my offer.
Can we ask for more than that from somebody who previously completely ignored us?
What kind of postcards and messages am I talking about? I’m offering them free, courtesy of 5Q Group. Download it here.