What is your “cause?” Do you know how much money it’s worth for a company to align itself with breast cancer awareness? Billions. And it works for more than just breast cancer awareness. Aligning your company with a cause has worked for shoes (Tom’s Shoes), eyeglasses (Warby Parker), and on and on.
So, what cause is your company aligned with? What cause do you give your time or a percentage of your profits to? The local pet shelters? The city park system? The bike path system? The Boys and Girls Club? The local Harley Club?
Find your passion and fuel your business. Like attracts like. Like works with like. Aligning your practice with your cause can grow your business and be hugely rewarding at the same time.