This technique is absolutely proven to work. A firm using this technique got a 12% response rate… but that’s NOT the good news… 4.4% actually became appointments in the office! How’s that for a direct mail response?
What did they do? They called BEFORE the prospects got the direct mail. Now, before you whine about how hard that is… there are services that charge about $50 an hour to make all those calls for you. Does that add to the expense? Sure… but how much would you pay to send out 100 pieces in the mail and get 4 appointments from it?
Calling before the mail arrives, reduces the chances that it gets thrown in the garbage before it’s even opened. If you have something people want… ya gotta at least get them to open the envelope… and this does just that!