Category Archives: Marketing Tips

We’ve been speaking the last few weeks on Direct Mail.  This post I’d like to spend some time on the real reason you send out direct mail… You don’t send direct mail to get it opened (though that is helpful).  … Continue reading →

Recently we talked about how to get your inexpensive direct mail read and found it was basically three things: Handwritten note Larger size than normal mail Different size than normal mail This week I would like to talk about a … Continue reading →

The last few months we have been talking about getting more return on your marketing budget by using a series of mailings or more than one type of media. Now let’s talk about how to format your direct mail. There … Continue reading →

Last time we talked about when you have multiple contacts with your prospect or client base your success rate goes up exponentially.  You will get a higher response than just the number of contacts would explain. If you send out … Continue reading →