Category Archives: Marketing Tips

What’s the best way to follow up to get the deal?

Posted on April 9, 2018 by Mike Kaselnak

If you want to seal a deal… ALWAYS follow-up. People are going to Google, you, your company, your product, and god knows what else… after they leave your office… or after you send them information. So, how do you pre-empt … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | 2 Comments

What do you do when they say, “Put it in the mail”?

Posted on April 2, 2018 by Mike Kaselnak

How many times have you put things in the mail to a prospect… and had it turn into business? Most times? Or not so often. When the prospect wants it in the mail instead of meeting with us… we know … Continue reading →

I’ve Been Asked to Speak and I Don’t Have a Presentation!

Posted on March 6, 2018 by Mike Kaselnak

Many good advisors are asked to speak to groups. They don’t always give you a lot of time to prepare… and they all have different time limitations and topics they want covered. So, how do you put together a good … Continue reading →

Try this simple thing (next time) at your Trade Show or Expo booth

Posted on March 6, 2018 by Mike Kaselnak

If you have something people want… and I hope you do… then you must get it into their hands or they’ll never know it! You spent a lot of money to buy this booth… and you can’t get people to … Continue reading →

You will never have a problem again if you use these 5 simple steps

Posted on March 6, 2018 by Mike Kaselnak

Trying to overcome objections the same way we did ten years ago, DOES NOT WORK! Why? Because we are now working with Baby Boomers… and Baby Boomers think they know everything! You can’t tell them what’s right or wrong. You … Continue reading →

Want to Get People to Finally Believe You?

Posted on February 13, 2018 by Mike Kaselnak

People love to see other people’s mistakes… how many people watch America’s Funniest Home Videos or watch funny videos on YouTube? Heck! We are almost addicted to watching other people’s mistakes. So, how can you capitalize on this? Show your … Continue reading →

Quiz… Which Way is a Better Way to Spend $1,000 on Marketing?

Posted on February 12, 2018 by Mike Kaselnak

If someone gave you $1,000 and gave you the choice of… Sending out one postcard to 2,000 people that fit your demographic Sending out a series of 10 cards to 200 people that fit your demographic Which would be more … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips, Successful Seminars | Tagged 5Q, 5Q Group, financial advisor, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Do This and Watch Response Rate Go up by 400%

Posted on February 2, 2018 by Mike Kaselnak

This technique is absolutely proven to work. A firm using this technique got a 12% response rate… but that’s NOT the good news… 4.4% actually became appointments in the office! How’s that for a direct mail response? What did they … Continue reading →

Focusing on These 6 Things Will Put Your Marketing and Sales on Steroids

Posted on January 18, 2018 by Mike Kaselnak

What makes people do things? In this 5-page guide, you’ll not only identify the 6 things that get people to do things… but more importantly, how to leverage them to increase your sales and income. Download it here… courtesy of … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Want a Technique to Get Virtually Everyone to Call You Back?

Posted on January 12, 2018 by Mike Kaselnak

Want a Technique to Get Virtually Everyone to Call You Back? Do you have a big prospect that won’t call you back? Or did a large case ghost you, instead of coming in to sign paperwork? That can be extremely … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | 1 Comment