Create a Buzz and Get the Most Important People in Town to Come to Your Event

What would you do to start rubbing elbows with the most influential and affluent people in town?  Here’s what a law firm in Minneapolis did to attract an all-star list of attendees at their event.

They tapped into people’s ego.

  • They picked out a fun venue that people would enjoy… think conservatory… zoo… historic building… etc.
  • They arranged food (hors d’oeuvres) and music (local well-known band)
  • They put together the list of people they would want to come to the party
    • It was diverse. People with money… People with influence… People from business, sports, the arts and politics.
    • Think “interesting” people that others would enjoy meeting
  • You then invite them to an “Compelling People” dinner
    • Give the event an exclusive feel by creating a VERY upscale invite… you know… quality paper, graphics, a wax seal on the back
      • “You have been identified as a Compelling Person… you and a guest are invited to attend a special event planned for the Compelling People of [INSERT YOUR CITY NAME].
      • Talk about the time, place, food prepared by… and entertainment
    • If possible have them hand delivered by someone in a tux or formal dress
    • It’s better yet if you can give them the invites in front of people… at the place of work to make them feel special… at lunch… at a game… on the golf course… in their backyard with their family.
  • Put a mysterious ad in the newspaper and radio… asking people if they had been identified as one of the Compelling People in [INSERT YOUR CITY]. This will build an exclusive feel for those invited and boost attendance.
  • When guests arrive, they should get an envelope containing the guest list, a note about the purpose of the party and a suggestion of the first guest they should look to meet (with their short bio).

So, what were their results?  Two new HUGE clients within a month… and over 50 other movers and shakers who now knew who they were, and would pick up the phone, when they called.  Over the next year at least 4 other clients were tied back to this party.  The profit outweighed the cost by over 10-to-1.

And this little venture also paid off in branding and name recognition… and much more business was generated indirectly.

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A Marketing Hole in One!

Wouldn’t you rather be on the golf course, instead of your office on those fine summer days?  Well, here’s a way to have fun AND bring on clients.

Invite 2 or 3 people you would like to make clients or get to know as centers of influence.  They should come from different industries.  Some ideas may be… accountants, attorneys, chiropractors, dentists, business people, realtors, politicians, etc.

Let them know it is for some fun… but also to get to know people where there might be mutual business or strategic interests.

Here’s how to conduct the perfect business golf outing:

  • Ask them to meet at the club an hour before tee time
  • Bring some snacks and drinks to get things rolling
  • Make introductions and suggest moving to the practice green
  • Make sure golf cart is stocked with their favorite foods and beverages—do some homework by calling their office staff and picking their brains
  • At the tee, surprise them each with a sleeve of top-notch golf balls
  • Make it a rule that the first 9 holes are about golf… NO business talk
  • On the back 9, it should be easy to bring up ideas on how you all might help each other out
  • Remember to send them all a handwritten thank you note after the outing
  • Get them on your newsletter
  • Then, follow up on any ideas discussed
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Get the BEST Testimonials All Advisors… Including RIA’s and Registered Reps Can use!

My office had only one type of art hanging on the walls in the waiting room… 5 big picture frames filled with a collage of snapshots of happy clients, having the time of their lives.  Guess what every prospect looked at when they came into my office?  Guess what they would inevitably find?  Someone they knew with a huge smile on their face.

Every summer I would have a barbecue or Luau and invite all my clients and their friends.  I had an over 90% attendance at these fun parties.  I took tons of pictures.  I would then send a pic to each of my clients and fill another big picture frame with the rest of the photos.

If you’d like my step-by-step instructions and invitation on how to put on a Luau for your clients… you can find it here… courtesy of 5Q Group.

Have fun!

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Want to see your sales go up exponentially in one week?

How?  Just get in front of more people, right?  WRONG!

FIRST… you must be confident that you can close a…

  • tire kicker
  • plate licker
  • someone that loves their advisor
  • someone that does it all themselves

When you are confident you can sell those 4 types of people… marketing and getting in front of people goes away.

Why?  Because getting in front of those people is EASY!  The reason we don’t market is that we think these people are lousy people… not qualified… impossible to sell.  Again, WRONG!

Do you have something of value that people want?   What’s the only thing between your prospect and that thing?  You.  So, if they ain’t buying… there’s only one problem.

Fix the problem and you’ll be confident you can sell those people you used to think were uncloseable.

I went from making $50,000/yr.  to $967,00 in 2 years… and I saw less people!  Why?  Because I was closing tire kickers, plate lickers, DIYers and people who loved their adviser.

Start doing these things and you will attain the skills to sell the unsaleable…

  • Record all your meetings and listen to them—ask yourself, “Would I buy from me?”
  • Use those recording to make your next meeting better than your last. Most advisers haven’t worked on their communication skills in years… if you do it daily, you’ll be amazed at how quickly your income goes up.
  • Your first 15 minutes everyday should be spent getting your mind right. Determine the one thing that day, you are going to focus on and get better at doing.
    • Listening
    • Not talking over someone
    • Asking more questions. Doing less telling and selling
    • Not correcting people. Being a know-it-all
    • Showing gratitude
    • Complimenting people with sincere appreciation
    • Writing thank you notes
    • Reaching out to a business with an idea
    • Checking in with clients to see how they are doing… without mentioning their money
    • Determining what you can say in your presentations to overcome a common objection… BEFORE they bring it up
      • You should NEVER get an objection more than once or twice… you need to fix your presentation so that in all future presentations… the prospect overcomes it before they bring it up. That’s why my FIA sales presentation has succeeded over 60,000 times in the last 20 years that my advisors have been using it!
    • And I could go on and on…

If you just get 2% better each week… compounded over a year… you will have tripled your skill level.  How much did your skill level go up last year?

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What’s the best way to follow up to get the deal?

If you want to seal a deal… ALWAYS follow-up.  People are going to Google, you, your company, your product, and god knows what else… after they leave your office… or after you send them information.

So, how do you pre-empt this… and instead stoke the fires and get them excited about moving forward?

Here’s some things to think about…

  • Send them something out of the ordinary. (above trashcan, or “lumpy” mail is a great example)
  • Give them 2 reasons why moving forward will put them in a better position
  • The more you make it value-added… meaning things you don’t get paid to do… the more likely they are going to want to follow up. If it’s all about things you’ll get paid on… you are dead in the water… why do you think they aren’t getting back to you in the first place?  Duh, they think you just want to make money off them.
  • Share an idea you didn’t give them before
  • The absolute best thing you can do is give them a case study of someone that had a very similar situation to them… and lay out the problems… your solutions… and where those people are today.
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What do you do when they say, “Put it in the mail”?

How many times have you put things in the mail to a prospect… and had it turn into business?  Most times?  Or not so often.  When the prospect wants it in the mail instead of meeting with us… we know we will probably never meet with them.

The only way to improve your odds is to actually connect with them.  Isn’t that the reason we wanted to meet them in person in the first place?  To connect with them?

If you think the people are worth a little investment, one idea, that has worked, is to mail them the information with a toy trash can enclosed (see link below).  Handwrite a little note on the package. Say something like…

“I know that this material will most likely end up in the trash, so I thought I’d enclose a trash can as well.  I do have 3 other ideas that requires more than just a brochure to explain. That will both… lower your taxes… and increase your income… with one little change.  It will take just 20-minutes to go over it with you.  What do you say?  When would be a good time to talk?”

Toy trash can suggestion: https://www.amazon.com/Original-Color-Curbside-Trashcan-Toddlers/dp/B0742BRDMC

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I’ve Been Asked to Speak and I Don’t Have a Presentation!

Many good advisors are asked to speak to groups.  They don’t always give you a lot of time to prepare… and they all have different time limitations and topics they want covered.  So, how do you put together a good presentation, quickly?

The best place to start is at the end.  Yep, the end.  Prepare your summary and conclusion slide first.  List between 3 and 5 topics on the slide.  Psychology has shown that most people are attracted to presentations with 3 main points… you can go as high as 5 points… but anything more than that… you will actually be hurting yourself.

Presentations with over 5 points will generally be viewed as confusing and boring.

Now that you have your summary slide… simply build your presentation around the topics you’ve decided to cover.

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Try this simple thing (next time) at your Trade Show or Expo booth

If you have something people want… and I hope you do… then you must get it into their hands or they’ll never know it!

You spent a lot of money to buy this booth… and you can’t get people to talk to you!  The solution to that problem may be staring you in the face.  Don’t talk to them.

Instead, leave your booth unattended.  People will go into an unattended booth because they don’t feel pressured.

Now, of course, you need to make sure that your offer is appealing and sexy, or this won’t work.  But, if your offer isn’t appealing and sexy, NOTHING is going to work.  So what should your booth look like?

  • Don’t have a table blocking the way into your booth opening. This will encourage people to walk in to your area.
  • Your banner should NOT be a big logo of your company… instead, it should be your Elevator Speech… trumpeting the thing you do that nobody else does.
  • Dedicate a big portion the booth with a bribe for people to sign up for your newsletter (getting them to sign up for a newsletter gives you a dozen reasons to contact them after the show)
  • Have information there that none of your competitors offers… or better yet, even knows about (Our 5Q advisors have been very successful doing this)

Now, go walk around… grab some freebies for yourself…and do some reconnaissance on your competitors.

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You will never have a problem again if you use these 5 simple steps

Trying to overcome objections the same way we did ten years ago, DOES NOT WORK!  Why?  Because we are now working with Baby Boomers… and Baby Boomers think they know everything!  You can’t tell them what’s right or wrong.  You can’t prove anything to them with facts.  They will fight you tooth and nail before they will let you change their mind.

You see, before we were working with the greatest generation.  They respected authority and would listen to us… not so with Baby Boomers.  But don’t fret!  There is a simple and easy way to get clients to overcome their own objections using 5 simple steps.  And yes!  It even works with the “I need to think about it” objection.

You can learn how to do it and see many examples in this 51-minute training video, my gift to you for being a reader of this newsletter.  The training starts at 2 minutes into the video.  Hope it helps you get that next big case when the client waffles!

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Want to Get People to Finally Believe You?

People love to see other people’s mistakes… how many people watch America’s Funniest Home Videos or watch funny videos on YouTube?  Heck!  We are almost addicted to watching other people’s mistakes.

So, how can you capitalize on this?

Show your mistakes!  Whether in your marketing, newsletter or Website… talk about an unadulterated mistake.  Why?  Because people are skeptical of others that paint rosy pictures… people don’t want to be sold or told all the great things about a product, without hearing the negatives as well.

Telling them your, or your products weaknesses, creates trust.  It makes them feel like you won’t try to hide anything from them or only sell them the positives.  AND… It certainly makes you look different (and better) than all your competitors!

Here are some things that work…

  • Walk through a mistake you made with a client… all the problems it caused the client… how you fixed it… and how it changed you as a person.
  • Quote statistics about what investments people are moving money out of… whether it be bonds… mutual funds… or whatever. You find these stats regularly in industry magazines.  Not just your clients, but as an industry whole.
  • Talk about a mistake you made personally… and how it changed you

Don’t make these “sales” stories.  People smell sales talk from a mile away.

Make these emotional stories.  Remember, people buy based on emotions and if you can create some empathy with your story… you are going to get plenty of traction and action!

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